Deutsch I English
My name is Sebastian Rosendahl. For more than 15 years, I have been developing marketing and communication strategies that strengthen brands, successfully position products and connect with people. I combine strategic thinking with hands-on execution – from the initial idea to the successful delivery of integrated marketing campaigns.
Working across different industries and organisations, I have led marketing teams, managed international projects and fostered collaboration between marketing, sales, product management and corporate communications. My focus is on integrated brand communication, data-driven decision-making and content that makes complex topics easy to understand while creating real value.
I believe successful marketing is about much more than choosing the right channels. It happens when people collaborate, different perspectives come together and communication consistently reflects the needs of both customers and businesses. Bringing together strategy, leadership and execution is what motivates me every day.
My way to marketing led across PR. Good communication to me is an important part of successful marketing - especially if it is made multi-channel and thought in all directions.
Many years of online direct sales shape my work. But no matter if there, in stationary commerce or b2b: you can be more visible and closer to customer by using online channels.
Digitalization makes it possible: Every company is sitting on a pile of precious data. Those who analyze target-oriented and who ask the right questions can optimize their business sustainably and build a basis to address customers individually.
For example like this (german article).
Successful brands accompany customers as long as possible. Which does for sure not mean the unused customer club card in the wallet. The aim is to recognize and address the customers desire.
Creating sustainable customer relationship and filling it with purpose, that is the art.
Where do we stand, where do we go - and why at all? Right at the beginning of successful marketing we have to ask the right questions. By honest handling of the answers and consistent inclusion of the results in all decision we build a stable basis for all what comes up.
As a lecturer I teach students the basics of marketing. As a speaker I realize insights into exciting business cases.
Contact me if interested.
